June 2019 Good Morning Rockville

Our annual Entrepreneurial Panel Discussion!  Come hear how our panelists defied the odds and scaled their companies from startups to becoming major powerhouses in their respective industries.

Meet our panelists:


Carrie Jones - JPA Health Communications
Carrie Jones is the founder and principal at JPA Health Communications, a mid-sized agency with offices in Washington D.C., Boston and London. JPA provides strategic integrated communications and marketing services to clients across healthcare sectors, including biopharma, medtech and nonprofit. 
 
Carrie’s work is fueled by her passion for reaching and engaging diverse communities. Her commitment to putting patients first has led JPA to being recognized as an industry leader in helping healthcare companies improve and protect the lives of others. Some of her clients include: Merck, Intuitive Surgical, AARP and RegenxBio here in Rockville.
 
In January, Carrie was recognized as a PRNews Top Women in PR honoree. She is an active member of the PR Council and the International PR Network. She lives in McLean, Virginia with her husband and their two daughters.

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Jay Greenstein - Sport and Spine Rehab
Dr. Jay S. Greenstein is a Maryland native. He received his undergraduate degree from the University of Maryland, his Doctor of Chiropractic degree from the National College of Chiropractic, and earned his post-graduate degree in Sports Chiropractic at the Logan College of Chiropractic. In addition to maintaining his private practice as CEO of Sport and Spine Rehab and Sport and Spine Athletics, he is the founder and President of the Sport and Spine Rehab Clinical Research Foundation. Dr. Greenstein is also the founder and CEO of Kaizenovation® Consulting, a leading-edge firm to help doctors and a wide variety of companies to improve their organizational performance. Kaizenovation® Consulting coaches businesses on Six Sigma, human capital management and the Entrepreneurial Operating System® (EOS).

Dr. Greenstein served as a recommended provider for the National Football League Players Association for the Washington Redskins, and since 1997, has been the Official Team Chiropractor for the Washington Redskins Cheerleaders. He is also the official chiropractor for the 2018 Arena Bowl Champion Washington Valor. Dr. Greenstein served as the Chiropractic Representative for the National Athletic Training Association, Inter-Association Task Force for Cervical Spine Injured Athletes, and the Maryland State Tae Kwon Do Association Medical Chairperson and team physician. Dr. Greenstein was selected to be the Chef de Mission for the International Sports Chiropractic Association to run the Chiropractic Sports Center at the World Olympians Association Reunion Center at the 2008 Beijing Olympics. He served as a committee member for the Federation of International Chiropractic Sportive (FICS) research and finance committees from 2011-2014.

He has served as the past Insurance Chairman and Public Relations Chairman for the Unified VCA and past Insurance Chairman for the Maryland Chiropractic Association. Dr. Greenstein was selected to represent both state associations on the United Healthcare/OptumHealth Chiropractic Professional Advisory Committee. He was also selected to represent both state associations on the professional advisory for American Specialty Health Network, the third party administrator for specific Aetna and Cigna chiropractic benefit plans. Since 2010, he has served on the Council on Chiropractic Guidelines and Practice Parameters as the Vice Chairman, and in 2016 was elected Chairman. He also represents CCGPP on the Chiropractic Summit, where he is Chairman of the Government Relations Committee. The GR committee works on policy issues to ensure chiropractic access with healthcare reform taking place at the state and national level. In 2017, he was selected as Chairman for the World Olympic Scholarship Program (WOSP) by the Federation of the International Chiropractic in Sports (FICS). In 2012, he was selected to the state of Maryland Governor’s Office for Healthcare Reform Essential Benefits Advisory Committee. In 2012, Dr. Greenstein was elected as President of the East Coast Associations Independent Physician Network.

Washingtonian Magazine also named him among Washington’s Top Sports Physicians. Dr. Greenstein has published extensively and presented numerous original research papers at scientific symposiums throughout the world. He was awarded as Chiropractor of the Year in 2007 and 2010 for the Maryland Chiropractic Association and Chiropractor of the Year in 2010 for the Virginia Chiropractic Association. In 2007, Sport and Spine Rehab was the first multi-location practice in the entire country that was recognized by the National Committee on Quality Assurance’s Back Pain Recognition Program (BPRP). In 2008, SSR practices were the first privately run Performance Health Centers of Excellence in the US. In 2009, DrScore.com, the nation’s largest online patient satisfaction database, named SSR “America’s Most Loved Practices” as the top seven doctors in the country in patient satisfaction. In 2011, SSR was named to the Inc 5000 list as one of the fastest growing private US companies. In 2012, Dr. Greenstein was recognized by SmartCEO Magazine by winning their 2012 Technology Implementer Award. In 2013, he was named a “Top Chiropractor” by Northern Virginia Magazine. Also in 2013, he was named “Person of the Year” by the Council on Chiropractic Guidelines and Practice Parameters (CCGPP).

This experience provides him with unique insight as he consults on the importance of evidence-based care, presenting the right message to the public and ensuring optimal and efficient operations to effect expedient payment for services. In addition to taking post graduate courses at the University of Pennsylvania’s Wharton Business Schools, he is trained as a Green Belt in Six Sigma Quality Assurance Management. Dr. Greenstein sits on multiple community and business advisory boards in healthcare, banking and information technology. Dr. Greenstein lectures worldwide on topics of sports chiropractic, rehabilitation, business development, and personal and professional growth. He has been a television media guest for Washington DC affiliates, FOX and CBS.

Dr. Greenstein’s business philosophy is founded in the tenets of Jim Collins, Daniel Pink, and Gary Hamel – Be a level 5 leader; hire, train, engage and develop the very best people, and reward them accordingly and provide an environment of autonomy, mastery and purpose.

Dr. Greenstein’s companies have a strong social conscience and are a DC region sponsor for the Avon Walk for Breast Cancer, the Leukemia and Lymphoma Society Team in Training Program, and Back on My Feet.

Dr. Greenstein lives in Washington, D.C. He enjoys working out, skiing, playing golf, traveling, and watching the Ohio State Buckeyes, Maryland Terrapins and Washington Redskins.


Moderated by Michael Gottlieb of Momentum Law